8 Times Fashion Brands Paired Couture With Culinary Finesse

Fashion was once just about clothes. Now, it’s moved onto your menu. In the last couple of years, some of the biggest names in fashion have set up cafés and restaurants, folding food into their brand story like it's the next accessory drop. From Paris and Bangkok to New Delhi, these spots are serving signature style with a side of brand loyalty.

These spaces are all about soft power. It’s a space where logos fade into the background, but the brand remains in full control, from the plate design to the playlist. And as the line between lifestyle and luxury blurs, food becomes the latest frontier for brand storytelling.

It’s not just restaurants and cafés. Recently, Jacquemus hosted an event in Dallas for their L.A. opening, and there were lemons and bananas everywhere, with stars like Cole Sprouse accessorised in a bunch of bananas. Fashion is now embedding itself into your everyday choices.

Here are some of the newest cafés and restaurants by fashion houses, each one an edible extension of their runway vision.

LV The Place, Bangkok

Louis Vuitton’s most recent culinary experiment in Bangkok goes well beyond the idea of a café. Located in a sleek, multi-use space by the Chao Phraya River, LV The Place includes a concept store, an immersive exhibition, and a stylish eatery that serves up Thai cuisine with an LV twist by Chef Gaggan Anand. The interiors keep things modern and minimal, allowing the food and the brand to do the talking. You can shop, snack, and stare at contemporary art all under one roof. It’s not a pitstop; it’s a full-day plan.

Gucci Osteria, Seoul 

Gucci’s Seoul outpost of its globally expanding Osteria concept is both intimate and bold. Helmed by chef Massimo Bottura’s team, the restaurant offers a menu that blends Italian classics with local Korean ingredients in unexpected ways. It’s located above the Gucci Gaok flagship store in Itaewon, giving diners a literal and figurative elevation of the brand experience. From the custom crockery to the lush velvet seating, every detail feels like it belongs on a mood board. 

Blue Box Café, London by Tiffany & Co. 

Following its cult status in New York, Tiffany & Co. brought the Blue Box Café to London’s Harrods in 2023. The setting is cinematic fantasy with pale blue walls, Art Deco accents, and polished silver cutlery. The menu leans towards classics, with items like the Tiffany Blue Egg, Fifth Avenue Bagel, and Avocado Toast. Breakfast at Tiffany’s is no longer a dream sequence. It’s a booking link away.

The Coach Restaurant & Coffee Shop, Jakarta 

Coach’s café in Jakarta takes a playful approach. Located inside a massive mall, the space mixes diner-inspired design with downtown New York cool. The menu includes everything from cheeseburgers to tiramisu, served in a space filled with bold graphics and tan leather booths. It’s approachable and fun, but still polished enough to remind you it’s a brand with heritage. 

Armani/Caffè, Mumbai

Armani’s first café in India opened inside Mumbai’s Jio World Plaza, and it’s exactly what you’d expect: understated, sharply designed, and unapologetically Italian. The interiors are filled with soft lighting, black stone finishes, and discreet branding. It’s a quiet luxury move, targeting the city’s growing appetite for international dining experiences that still feel personalised. You can browse the Armani boutique next door, or just stay seated and savour the espresso.

Café Fleur, New Delhi by Varun Bahl 

Designer Varun Bahl’s Café Fleur is one of the few Indian fashion-led cafés that lean into calm rather than glitz. The café in Delhi is small, artful, and intimate. The menu features an array of breakfast options alongside desserts and gourmet sandwiches. 

The Aquazzura Bar

Luxury footwear brand, Aquazzura, has stepped into the world of drinks with its first bar launch in Rome. After partnering with Hotel de Russie, the bar will be an extension of the brand’s luxurious identity. With an aesthetic inspired by the Italian Riviera and a tiled bar hand-painted with lemon motifs, the bar is an open-air concept in the hotel’s beautiful hidden garden.

Mi Shang Prada Rong Zhai

Opening on March 31, Mi Shang Prada Rong Zhai marks Prada’s first standalone restaurant in Asia, set within a meticulously restored 1918 mansion in Shanghai’s Jing’an District. Designed with iconic Hong Kong filmmaker Wong Kar Wai, the second-floor space transforms into an all-day café and fine dining destination, where mirrored surfaces, historic details, and cinematic ambience echo the director’s signature style. From breakfast to cocktails, the menu artfully blends Italian and Chinese culinary traditions, crafting a refined dining experience steeped in heritage and narrative.

Fashion’s relationship with food isn’t new. What’s new is how intentional it has become. These cafés aren’t vanity projects. They’re part of a wider plan to meet audiences in everyday spaces, without always asking them to buy something. In a time when taste, both aesthetic and literal, matters more than ever, fashion houses are realising that what’s on your plate might just be as powerful as what’s in your closet.